"We say it proudly: We are not a bank for everyone". There is no bank in Guatemala that would dare to use this opening line in its advertising. The "what's next?" campaign is an ode to the people who move our country forward: The same people who believe that ambition is the motor of all progress. This campaign helped BAM climb really fast to the top of mind of the financial services category, helped the bank to become a cool, admired company and increased drastically the checking and credit card new accounts. There is only one question left to make.... Yes, that one.