El empaque/branding de un producto tiene el poder de convertir un producto genérico en algo Wow! y ser el 90% de su diferenciador de marca. Existen cientos de casos en la historia que prueban el punto. Este es un proyecto que construimos alrededor de un concepto y grito de guerra al que llamamos "WUKIKY" -be whole, be kind, be quirky- (sé auténtico, sé bondadoso, sé singular). Nos encanta compartir con Uds el proyecto de branding-packaging para Wunderkeks. Las cosas a veces no salen como uno sueña con los clientes, lo que nunca falla es el amor al trabajo. Trabajar en lo que trabajamos, es bello.
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